DUrbanTV announces its partnership with APO (African Press Organisation)
DUrbanTV, the innovative streamcasting channel, now carries relevant news items from across South Africa and the rest of the African continent, adding value to its local content from Durban and KwaZulu Natal.
This DUrbanTV and APO news service partnership enables viewers to stay ahead of News Consumption trends with regular updates and the launch of Video Newswire®
Whether via broadcast TV or online, news is increasingly being watched as opposed to read, particularly on mobile phones. Northwestern University in Qatar’s fifth annual report states, for example, that 78% of Tunisians watch news videos on their smartphones on daily basis (http://APO.af/iXtTyq). With already 365 million mobile subscribers across the MENA region (63% of the population) and with the number of smartphone connections set to triple by 2020 in Africa, according to GSMA study, a considerable demand for news video content is expected in upcoming years.
As a result, APO Group strongly believes that it is in the interest of both private and public organizations to undertake a “paradigm shift” in their media communication approach in order to remain relevant to their audiences.
To increase smartphone viewership and content shareability, the consulting firm will also distribute the news video content to specific websites, social media platforms and, as the Africa-related content provider for leading phone companies, such as MTN Group, Airtel, Orange and Gloworld, to over 250 million mobile subscribers across Africa.
“Video Newswire® reflects our goal to continuously provide best-in-class solutions in line with local media landscapes. As the leader in media relations in Africa and the Middle East, we are best positioned to assist organizations in understanding audience preferences and attitudes towards the media and alert them to new forms of media communications. News video is a growing trend and this is just the beginning,” concluded the founder and CEO of APO Group.