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The International Tourism Film Festival Africa (ITFFA) has opened entries for the 2022 international event; the deadline for submissions is 31st January 2022.
Despite the challenging past two years, since the inaugural event in 2019 there have been over 2000 entries from 97 countries, making it clear that there was not only appetite but great enthusiasm for more interaction with African and South African tourism film and video content.
The ITFFA, founded in 2019, is hosted in proud cooperation with the International Tourism Film Festivals Committee (CIFFT). CIFFT’s partnership with the ITFFA is their first official backing of such an event on the African continent; their core mission since 1989 has been to reward excellence in travel video marketing by encouraging tourism destinations to achieve the excellence in promoting their products, services, and locations through digital storytelling.
Says Alexander V. Kammel, CIFFT Director: “More than 3500 films compete each year for the title of the World’s Best Tourism Films. African countries are underrepresented. It is time to show that Africa is full of talented men and women to be presented to the global creative community. This is why CIFFT strongly supports the ITFFA initiative.”
Western Cape Minister of Finance and Economic Opportunities, David Maynier, comments: “The Western Cape is fast becoming known for the various talented creative communities that stimulate economic growth within the film and tourism sectors. Events such as the International Tourism Film Festival Africa (ITFFA) not only contribute to the economic growth of the Western Cape Province, but also honour the men and women who create innovative video content, which ultimately contributes to marketing the province.”
“We are thrilled to be able to showcase the best of Africa’s digital tourism marketing content on the global stage”, says James Byrne, co-director of the ITFFA. Caroline Ungersbock, ITFFA co-founder, adds: “When films are produced in our country, they utilise not only tourism services and related products, but the locations that are used during filming, whether it be for advertising purposes, documentaries or features, are then exposed to both national and international markets that either want to come on vacation, shoot their next production, document their next conservation piece, or shoot their advert.”
ITFFA is further supported by promotional and other partners; Lifetree Marketing & Media, DurbanTV, Sustainable Tourism Partnership Programme, African Tourism Council and Legito Publishing.
A panel of local and international professionals and celebrities from the Tourism, Marketing and Film Industry make up the Jury who will evaluate the works submitted based on impact, creativity, style, subject matter, storytelling and goal effectiveness.
ITTFA is open to all entities or persons who own or have produced an audio-visual work related to tourism or destination marketing and its thematics.
Registration is free on our platform http://itff.africa
CONTACT
James Byrne – Co-Director, Film Tourism | International Tourism Film Festival Africa T: +27829058210 E: james@itff.africa
MORE ABOUT THE ITFFA The International Tourism Film Festival Africa (ITFFA) was established in 2019 by Caroline Ungersbock from the Sustainable Tourism Partnership Programme together with James Byrne from Legito Publishing.
The International Tourism Film Festival Africa (ITFFA) honours all video content related to the tourism and travel industry. TV ads, promotional films, video campaigns, videos for social media, video blogs, documentaries, reports and TV magazines related to the promotion of tourism destinations, products and services are invited to participate in this exclusive and unique festival on the African Continent.
MORE ABOUT CIFFT The International Committee of Tourism Film Festivals (CIFFT) was created in 1989 in Vienna to reward excellence in the Travel Video Marketing industry.
The circuit brings together the World’s Best Tourism Film Festivals from four continents.
CIFFT’s mission is to encourage the audiovisual industry’s creativity and economic development linked to the promotion of destinations, tourism products, and tourism services.
