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ITFFA showcases Africa’s best destination films

Cape Town, South Africa: On Friday afternoon, 27th November, the International Tourism Film Festival Africa (ITFFA) was finally able to celebrate its first official awards ceremony of The Lockdown Edition of the ITFFA 2020.

A special prize was awarded to DurbanTV for introducing the cultural and heritage of South Africa to the awards for their Heritage series, of which, “Tracking the Heritage of Steam’ was announced a winner for its focus on the history and volunteers at the Umgeni Steam Railway or ‘Inchanga Choo-Choo’, as it’s affectionately known to Durbanites.
This year’s ‘Lockdown’ edition meant that the awards ceremony had to be postponed but organisers Caroline Ungersbock of Sustainable Tourism Partnership Programme and James Byrne, the ITFFA Festival Director where adamant that the ceremony would take place to recognise the efforts of all the winners and their work.

Prior to lockdown, the ITFFA had planned to host the Africa Awards ceremony, in Cape Town in April 2020. The onset of COVID-19 and the country’s subsequent national lockdown lead to the creation of the Official Lockdown Edition 2020 Awards announcement being birthed: https://www.youtube.com/watch?v=g8GDS0E-iUY&t=28s

Naturally this had to be followed up with an actual awards ceremony, that needed to take place at a time deemed safe and responsible to do so. The opportunity presented itself when South Africa lifted international travel restrictions and de-escalated Lockdown to level one.

The excitement was palpable as award winning entrants received their trophies and ended this rather peculiar year on a note of hope and encouragement. “We simply had to finish this year on a positive note, and honour those whose hard work and tireless efforts make this country as great as it is,” said Caroline Ungersbock.

Whilst the 2020 ITFFA awards event focus on productions from the African continent specifically it also encourages African travel media productions to be entered into the other international tourism festivals connected to the CIFFT.

To further commemorate the African inaugural event, the Director of CIFFT flew in from Europe to present the ‘silver’ Cannes Dolphin to WESGRO and Sledgehammer Studios for their production, Chasing Lines.

“This event was created and shaped by those that attended, and we are beyond grateful to have shared in this journey with them”, said Caroline.

Entries are now open for the International version of the ITFFA. Entrants can submit their material by clicking on the website link http://itff.africa/enter-here/

Dates for submission are 1st December 2020 and entries close on the 15th March 2021.
DUrbanTV & TVBRICS – an outcome of the ITFFA award.
The ITFFA awarded to DUrbanTV initiated a unique collaboration between DUrbanTV and TVBrics which has resulted in Durban and KwaZulu Natal being promoted to over 27 million viewers across Russia in 2020.
This on-going partnership has provided a vital opportunity for tourism promotion of Durban and the KZN province during lockdown when many people where actively looking online and via TV channels.
This DUrbanTV-TVBrics collaboration provides access to a potential audience across all BRICS countries of 3.21 billion representing 27% of the world’s population.
See more on DUrbanTV at www.durbantv.net

 

ITFFA

The ITFFA was started in 2019 after Caroline Ungersbock, co-founder and chair of the Sustainable Tourism Partnership Program (STPP), had been invited to attend the Committee of International Tourism Film Festivals (CIFFT) member festival in Portugal (Art&Tur) as a speaker on sustainable economic development in 2017. Caroline noticed that no entries had come from Africa or South Africa. Given the talent and skills that the African continent possesses, she felt it her duty to introduce them to the CIFFT circuit. In rapid succession, the South African entrants won prizes in all the Tourism Film Festivals. It was then decided that South Africa, and Africa had to be contenders in this prestigious event that takes place on the global stage.

In 2019, the ITFFA boasted more than 860 entries, from over 89 countries. In 2020, the Africa edition received 150 entries from 24 African countries. This just proved that the world at large had an ever increasing appetite for South Africa, and Africa as both a shoot location, and a great place to visit for holiday.

In 2020 an Africa Specific Edition was set for this prestigious event to showcase our local talent. Prior to lockdown, the ITFFA had planned to host the Africa Awards ceremony, in Cape Town in April 2020. The onset of COVID-19 and the country’s subsequent national lockdown lead to the creation of the Official Lockdown Edition 2020 Awards announcement being birthed: https://www.youtube.com/watch?v=g8GDS0E-iUY&t=28s

 

Pics Credit : ITFFA / DUrbanTV
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